Prosodica
Content Design
The Challenge
Prosodica provides an enterprise-grade voice and speech analytics engine that businesses use to gain deep insights into customer experiences, employee engagement, and customer satisfaction.
Their marketing website was copy heavy and didn't successfully engage or convert users. It was too tech jargony and failed to tell Prosodica's unique story.
How I Helped
What I did
I worked with the product owners to understand their mission, vision, values, and target audiences. I performed competitor analysis and combined these insights to propose a site map and information architecture that aligned with Prosodica's business model and goals.
Following B2B/B2C marketing website best practices, I created a design that mirrored their marketing funnel to move readers from Awareness through Acquisition, ensuring that the right content was being presented to the user where and when they needed it.
Who I worked with
UX/UI designer, front end development, project manager, product owner, SMEs, and stakeholders
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Before...
After...
The landing page was copy heavy and included tech jargon that was not valuable or persuasive. The order of content modules was not conversion strategic and CTAs were missing.
The landing page reduces user's cognitive load due to shorter snippets of copy and provides user with valuable info and unique selling points to encourage them to take that next step.
Before...
Prosodica's product is versatile and offers multiple solutions based on a company's needs; however, there was no overview page.
After...
Now users can explore an overview page that provides users the content they need to quickly find the information they need, to understand the value of the product, and to easily learn about potential solutions.
Before...
Prosodica's about page was, again, copy heavy and failed to validate the company as experienced and credible. It didn't tell Prosodica's story.
After...
I implemented an Our Mission, Our Story, and a Leadership child page in order to effectively convey and present content that helped users understand Prosodica's "why" and to humanize the business.
"Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest."
★★★★★
Don't wait any longer. Take that next step towards success.
