Optimal Fitness Solutions
Content Design & Website Copywriting
The Challenge
Optimal Fitness Solutions' business website was not receiving traffic or conversions. They wanted to revamp their website so that it was more engaging, informative, and easier to navigate.
How I Helped
What I did
I performed competitor analysis, mapped out user journeys, and created user stories to understand OFS' user goals and pain points. With these insights, I was able to propose a new sitemap and information architecture.
I crafted copy that incorporated local SEO strategies, aligned with OFS' brand voice, communicated the company's mission, services, and fitness philosophies, and offered users opportunities to take a next step multiple times throughout their journey.
I designed the UI of the site and created it in a website builder.
Who I worked with
Stakeholders
Before...
After...
The Homepage lacked a design and content that connected with the user emotionally. There were no calls to action and too many menu items.
The Homepage displays OFS’s value proposition, services, and includes calls to action. The coach’s authority and credibility is immediately established, and the design and content speaks to the targeted users' needs.
Before...
The Services page did not reflect OFS's full offering and was copy heavy.
After...
The Services page was more scannable, informative, and aligned with OFS's full suite of services.
/
300%
increase in organic traffic in two months
200%
increase in direct/referral traffic in two months
1st
organic traffic blog subscriber within 25 days of launch
"Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest."
★★★★★
Don't wait any longer. Take that next step towards success.
