MMD Services
Website Copywriting
The Challenge
MMD Services is a certified women-owned staffing and recruiting agency that was growing rapidly. Their website was outdated, visually underwhelming, and wordy. In addition, they serve both hiring managers and candidates, but their website did not effectively distinguish between these two types of users.
They wanted a new website that not only reflected their brand and services accurately, but also provided different user types with clear and intuitive navigation and pathways.
How I Helped
What I did
I performed competitor analysis, mapped out user journeys, and created user stories to understand MMD's user goals and pain points. With these insights, I was able to propose a new sitemap and information architecture.
I crafted concise, SEO copy that aligned with MMD's brand voice and values and then created wireframes. Their web developer's role was simply execution, so I designed the UI of the website.
Who I worked with
Web developer, SMEs, and stakeholders
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Before...
After...
The amount of wording was visually overwhelming for the user. They lost interest quickly.
The content is streamlined, concise, and cognitive load is reduced due to use of headlines, sub-headlines, and more conversational language.
"Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest."
★★★★★
Don't wait any longer. Take that next step towards success.
