Telekit
Website, Social Media, and Email Copywriting
The Challenge
#1 Telekit is a business phone service solution targeting small business owners. They were ready for production release and needed to update their website.
#2 The company needed to market their product through social media but did not know how to get started.
How I Helped
What I did
#1 I performed competitor analysis, mapped out user journeys, and created user stories to better understand Telekit's targeted users. With these insights, I was able to propose a new sitemap and information architecture. I then crafted SEO copy that aligned with Telekit's brand voice and communicated the value of their product and encouraged conversion from awareness through consideration.
#2 I held a strategy workshop with the team to align on social media goals and plan of action. I create social media guidelines for the company. Lastly, I utilized competitor research insights to inform the copy I created for their social media content.
Who I worked with
Product Manager, UI Designer, Web developer, and SMEs
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Conveying product value
Their old website did not effectively communicate their product's value or unique selling points.
I added Features and Solutions pages that included client testimonials and conveyed how the product could help small business owners improve their customer service and increase sales.
"Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest."
★★★★★
Don't wait any longer. Take that next step towards success.
