StoneX
Website Copywriting
The Challenge
StoneX is a Fortune 100 financial services company that needed a complete overhaul of their existing website which was outdated, inaccurate, and ineffective in gaining traffic.
How I Helped
What I did
This was a completely new industry for me. I had to become a subject matter expert to be able to write copy that was impactful, accurate, and targeted to the users.
We followed a "copy first" process, so I designed pages with my copy, incorporating SEO strategies, and then handing it off to the UX team to produce the wireframes.
I participated in review cycles for the wireframes and design. After pages were developed, I signed off on them to ensure the copy and design was aligned.
Who I worked with
Copywriters, UX, Design, Web Development, SEO, Project Managers, Head of Websites, SMEs, and stakeholders
"Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest."
★★★★★
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