Telekit
Brand Enhancement
The Challenge
Telekit is a business phone service solution targeting small business owners. They had a solid product technically and were preparing to launch, but their brand image and foundation was not comprehensive or developed fully.
How I Helped
What I did
Define the brand: I conducted workshops with the entire team to establish Telekit's official mission, vision, values statement, and user personas.
Design the brand: I helped establish the company's brand words, archetype, voice guide, and tone. Collaborating with the design team, we created Telekit's brand book.
Develop business strategy: I worked with stakeholders to develop a content marketing plan that consisted of S.M.A.R.T. goals for social media channels and email campaigns.
Who I worked with
UX/UI designer, front end development, project manager, product owner, and stakeholders
"Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest."
★★★★★