Prosodica
Brand Enhancement
The Challenge
Prosodica provides an enterprise-grade voice and speech analytics engine that businesses use to gain deep insights into customer experiences, employee engagement, and customer satisfaction.
Their client base was growing, and they needed to make sure their brand strategy was comprehensive and informed.
How I Helped
What I did
Define the brand: I conducted workshops with product owners and stakeholders to revise and establish Prosodica's official mission, vision, and values statement.
Design the brand: I helped establish the company's brand words, archetype, voice guide, and tone. Collaborating with the design team, we created Prosodica's first brand book.
Develop business strategy: I completed competitor analysis that garnered insights which I presented to project managers, product owners, and stakeholders to align on a content marketing plan that consisted of S.M.A.R.T. goals for social media engagement.
Who I worked with
UX/UI designer, front end development, project manager, product owner, and stakeholders
149% increase
in article views in 4 months
188% increase
in profile views in 1 month
"Her attention to detail and holistic approach ensured that every aspect of my project was thoughtfully considered. She is not only incredibly skilled and knowledgeable but also genuinely personable and always honest."
★★★★★
Don't wait any longer. Take that next step towards success.
